Sinatra’s Sanctuary: Cal Neva’s Second Act

Maxfield Hunt | Racketeer Broadcast Association

It seems that Cal Neva Lodge’s ghosts have been stirred from their slumber! This legendary spot is where The Rat Pack rendezvoused, mobsters mingled, and Marilyn Monroe tried to escape her own drama. It’s like a real-life soap opera but with better cocktails and a view of Lake Tahoe.

A new developer, McWhinney, with a twinkle in their eyes and admiration for heritage, has decided to breathe new life into this historic haunt. They’ve got plans to turn the luxury resort, previously owned my Sinatra & his pals, into a high-end haven- every corner of Cal Neva will exude the charm and sophistication of its original golden age. A place where you can sip a martini pondering the secrets of the past & indulge the present by dancing the night away.

The developer, McWhinney’s, commitment to preserving historic properties aligns perfectly with Proper Hotels’ focus on creating distinctive, luxury experiences. North Lake Tahoe’s future looks brighter with its commitment to sustainability, & expanding amenities– the region is well-positioned. The hospitality industry in North Lake Tahoe is poised for continued growth and prosperity. Just remember, if you see a ghost playing blackjack or a mobster ordering a vegan burger, don’t be alarmed. It’s all part of the charm.  As Sinatra once sang, “The best is yet to come.” And with Cal Neva’s rebirth, that promise seems more true than ever.

(Images: revitalizecalneva.com)