MAKE BELIEVE BALLROOM

Hosted by Jeff Bressler every Wendnesday at 4pm PST

In the golden age of radio, when the crackle of the AM dial was a cherished companion in homes across America, few programs captured the imagination and hearts of listeners quite like “Make Believe Ballroom.” Since its debut in 1935, this beloved show has not only provided a soundtrack to countless evenings but also shaped the landscape of American radio and popular music.

“Make Believe Ballroom” first aired on December 31, 1935. Created by the inventive mind of CBS producer and talent booker, Martin Block, the program was a response to the growing demand for a radio show that mimicked the excitement and ambiance of a real ballroom dance experience. Block, who was known for his innovative approach to radio broadcasting, aimed to recreate the atmosphere of New York’s high society dance halls right in the living rooms of listeners across the country.

The show’s format was simple yet revolutionary. Each broadcast was presented as if the listener were attending a grand ballroom, complete with a virtual orchestra, smooth vocal performances, and a carefully curated playlist of the latest dance hits. Block, as the host, played the role of the charismatic master of ceremonies, guiding the audience through an evening of danceable tunes, jazz standards, and romantic ballads.

One of the key features of “Make Believe Ballroom” was its ability to create a sense of intimacy and engagement. Block’s engaging personality and smooth delivery made listeners feel as though they were part of an exclusive event. The show’s seamless blend of live performances and pre-recorded music helped to establish a new standard for radio entertainment.

Throughout its run, “Make Believe Ballroom” became more than just a radio program; it was a cultural phenomenon. The show was credited with popularizing numerous songs and artists, many of whom went on to achieve legendary status in the music industry. Hits played on the program often climbed the charts, and artists featured on the show frequently enjoyed increased record sales and concert bookings.

The show’s influence extended beyond the airwaves. It played a pivotal role in shaping the public’s taste in music and contributed to the rise of the Big Band era. The program also served as a launching pad for several prominent musicians and vocalists, who gained national recognition through their appearances on the show.

The Make Believe Ballroom carries on the traditions of past hosts Martin Block, Al Jarvis, William B Williams, and Steve Allen by bringing you the greatest hits of the 1930s and 1940s. With the exception of brief periods, the program has been broadcast almost continuously since then. Now, Jeff Bressler is the current host of The Make Believe Ballroom and is on Racketeer Radio KFQX each Wednesday evening beginning at 4PM PST.

No cover, no minimum, just sit back and enjoy.

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