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| Nickname | suavecita |
|---|---|
| Full name | Suavecito |
| Official website | https://glnk.io/zyrl/racketeerradio |
| https://www.facebook.com/SuavecitoPomade/ | |
| https://twitter.com/suavecitopomade | |
| https://www.instagram.com/suavecitopomade/ |
Suavecito was originally built on the foundation of providing the highest quality men’s hair care products without breaking the bank. In an industry bogged down with high price points, there was a need to provide products that we loved at a fraction of what people were used to paying. This also helped to focus our energy on providing a product that barbershops and retailers could make higher margins on when compared to other brands. This ensured new and organic growth in a grassroots manner which lead to an increase in retail customers.
SEASONAL POMADES
Suavecito is proud to always be thinking outside of the box! Our seasonal releases have become a staple and are an element in men’s grooming completely unique to our brand. With unique scents and custom packaging that tie directly to a time of year and current trend, these one-off releases give our customers another reason to stay engaged and keep coming back for more. Best of all, these releases are advertised as limited and always sell out which builds hype and demand.
COLLABORATIONS
Suavecito has always felt that collaborations and partnerships have been extremely important for exposure to a variety of communities and for press exposure. Numerous brand collaborations with barbershops, tattoo shops and artists have done very well for Suavecito. These ventures have garnered a positive community reaction which translates to high exposure via social media interaction. We also work with other brands and pop culture icons such as Johnny Cupcakes, Felix the Cat, Social Distortion, Universal Monsters, The Hoonigans and Tribal Streetwear, among others.
CULTURE
Suavecito’s roots were large focused on connecting with the people and lifestyle associated with the classic pompadour of the rockabilly scene.
Suavecito has expanded beyond that original market to refocus attention on the rise of varying trends and tastes with the types of products and projects that are now supported and marketed toward. Work with various artists and social media influencers, the brand has been able to connect with the target demographic on a more personal level that sets Suavecito apart from all of it’s competition.
Since the start of Suavecito, the focus has been to garner a lot of attention on attending and sponsoring special events and trade shows in order to engage with the customer on a personal level: grassroots marketing.
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