SWA Goes DIY – Kinda Sorta
SWA Goes DIY – Kinda Sorta Southwest Airlines. A veritable labyrinth of contradictions, a delightful tangle of upcycled leather and potential baggage fees. Perhaps Southwest Airlines isn't orchestrating a masterclass in publicity. Perhaps, instead, they're simply… trying things. Trying to balance the books, trying to appease shareholders, trying to appear socially conscious, and yes, perhaps, genuinely trying to do a bit of good. The "Repurpose with Purpose" initiative, then, might […]
